The Benefits Of Social Media Marketing During The Holidays
With the holiday season coming in fast, it’s important that you reap the benefits while you can. During the Christmas season people are actively online or out shopping trying to find the perfect gift for their family members, friends, and coworkers. This is the best time to market yourself, your brand, and your business as well as make a good impression to have long lasting relationships with your customers and clients.
One benefit of the marketing during the holidays is doing just that-connecting with new people! Holidays are a great way to connect with your social media audience. As long as you keep your audience in mind and approach your social media marketing with great content and holiday graphics that connect with the heart, you’ll get the engagement you seek. The holidays can be a good icebreaker for new leads and they’re simply a nice change-up for your existing customers who are loyal to your business. Plus, it’s easy to create holiday posts for your social marketing plan.
The holidays are the best time for you to take this opportunity to offer a super deal and/or offer special “gift giving” promotions to give back to your audience. Well-crafted holiday posts can encourage people to feel like they’re a part of something bigger. Especially when your post encourages them to give back to the community and to share for greater rewards or incentives. The biggest benefit of this strategy is creating a give and receive dynamic between your business and your audience. When you offer deals or rewards, people who are already spending money may spend an extra few dollars to get the deal and are more likely to repeat business or share your business with their friends or family looking for similar products/ services.
People love to share holiday posts. People want to be a part of something bigger than themselves so when they see posts that are inspiring or if they see you’ve got great promotions going on, they’re more likely to re-post and tag their friends and family which is essentially good for business. This increases engagement and, ultimately, can increase page likes and reshares. As long as you know your audience you can aim to surprise them with engaging content using holiday and event posts which allows you to connect with your fans and followers to generate more likes and shares.
Consumer traffic reportedly goes up by 150% during the holidays. So with that in mind utilizing social media can be a huge benefit to your business overall. Higher numbers means higher potential. Businesses should invest in social media marketing right before and during the holidays so they can maximize profits, increase their visibly and brand loyalty, connect with new audiences and expand their reach. The benefits simply outweigh costs.