Improving Mobile Search

Google is taking steps to enhance the mobile browsing experience. The search juggernaut announced that it is now displaying “mobile-friendly” labels in its mobile search results as well as including additional product information in mobile SERPs. “The new labels will show up on websites that meet specific criteria, such as sites that do not use software like Adobe Flash as well as sites that do use text that is readable without requiring users to zoom-in. In addition, mobile-friendly product information will show up when users search for specific items on their smartphones.” This additional data appears on an expandable product card that includes information like product reviews and specifications.

(taken from website magazine)

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