Improving Mobile Search

Google is taking steps to enhance the mobile browsing experience. The search juggernaut announced that it is now displaying “mobile-friendly” labels in its mobile search results as well as including additional product information in mobile SERPs. “The new labels will show up on websites that meet specific criteria, such as sites that do not use software like Adobe Flash as well as sites that do use text that is readable without requiring users to zoom-in. In addition, mobile-friendly product information will show up when users search for specific items on their smartphones.” This additional data appears on an expandable product card that includes information like product reviews and specifications.

(taken from website magazine)

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ABOUT THE AUTHOR

EIS
Elegant Image Studios is the brainchild of Bob Hendrix and Laura Wright. The two met while working together for a national company with over 200 locations. Bob was employed as the Internet Sales Director and Laura as Business Development Manager. They were placed in charge of the company’s website and it soon became a benchmark for all other companies in their industry. Soon they were consulting for other companies and the rest is as they say “is history.”

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