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Most companies today spend a good portion of time and resources marketing to consumers. There are basic strategies that nearly every good marketer uses, such as ensuring they have a solid call to action buttons and that they know their target audience. Unfortunately, a mere 22 percent of companies say they’re happy with their conversion rates. If you want to take your marketing to the next level and gain even more leads and conversions, choose key tactics to implement. The following are strategies you might not initially think about but should use as soon as you’re able to. 1. Host an Event No matter where your business is located, there’s a local event that ties into your niche. If you run an HVAC service, for example, a local garden club may need hosts for their annual garden tea party. You can play host in countless ways. Act as a sponsor, for instance, among many other sponsors, or create an entire event on your own. 2. Enhance Usability One thing that’s often overlooked by marketers is the experience the user has once they land on the target page. It takes a lot of effort to drive traffic to your site, so once you get that traffic to your landing page, make sure you engage site visitors and keep them there. If your goal is to convert site visitors into newsletter subscribers, the process to subscribe needs to be simple and intuitive. 3. Find Your USP You’ve likely heard about your unique selling proposition (USP) before, but take the time to really dig into this concept. What’s completely unique about your company or product that no one else has to offer? This idea requires studying your competition to see what their USP is and then making yours different or better. 4. Figure Out Who Your Undesirable Customers Are You’ve likely already created a user persona for your ideal customers. It’s a common tactic for marketers to study their target audience inside and out. However, figuring out who your undesirable customers are can help you as well. These are the people you never want to deal with — those who complain non-stop or cost your company a lot of money because of returns. Knowing both your desirable and undesirable customers allows you to figure out the best places to reach those you want to reach and avoid those you don’t want as customers. 5. Reach a Global Market Unless you run a local service business, you’ll benefit from global outreach. One way to expand your customer base is by reaching out to global markets. If you sell a physical product, factor in shipping or foreign warehouse and delivery costs. If you sell a digital product or service, global marketing becomes a simple matter of getting to know the customers in those markets and what they want. 6. Go Mobile You’ve heard it over and over again — mobile is the wave of the future. Seven out of every 10 media minutes is spent on mobile devices, with smartphones accounting for about half. However, just making an ad mobile-responsive is no longer enough. Businesses need to look ahead to what mobile devices will be like and embrace changes now, such as the ability to interact in-store via an app. 7. Show Your Personality Don’t be afraid to show the quirky side of your business. The exception might be if you are in a very serious industry, such as finance or funeral services. Otherwise, let your goofy sense of humor show, and allow people to see what is unique not only about your company but also about its owners. 8. Choose Your Favorite Clients Is there a celebrity or local star you feel would be a perfect match for your product? Don’t be afraid to reach out to that person and offer some free samples. You may just get a shout-out in exchange and a loyal fan who will tell their very large following about what you have to offer. Ideally, these people will be influencers online or on the radio. 9. Start a Column Develop a loyal fan base by writing a column related to your business. If you sell golf clubs, start a column offering tips on everything to do with golf clubs — how to choose the right club, improving grip and so on. Next, find a site that will publish your column in exchange for a bio, and link back to your website (or find several). Alternatively, you can simply start a blog on your website and share the posts to social media. Try New Marketing Strategies You can get the word out about your business in several ways. When you see something clever, figure out the best way to repeat a similar strategy for your own business. Add new methods to your repertoire until you find the perfect mix of marketing tactics. With a lot of creativity and a little perseverance, you’ll create a successful marketing campaign in no time. Article from: https://www.websitemagazine.com/blog/9-key-marketing-strategies-you-may-have-neglected
Cross-Promote to Build Your Audience Email marketing and social media have a symbiotic relationship. When marketers incorporate links to social media in their email campaigns, they can help increase follower count and engagement across social platforms. Similarly, tweeting or posting links to email sign-up forms can help build mailing lists. It’s become a standard practice for brands to incorporate share icons for Facebook, Twitter, Instagram and LinkedIn into their email headers and footers. These make it easy for audiences to share links to articles or follow a brand on social media with a simple click. More creative ways of integrating the two forms of communication include uploading email subscriber lists to Facebook and Twitter, or creating sign-up forms within social media sites to collect email addresses directly from social media pages. Another fun way to encourage customers to follow brands’ social media pages is to offer an incentive — for example, creating a private, password-protected Facebook or LinkedIn group for “top tier” members. Each channel can, and should, serve as a referral source directing existing consumers to additional channels for continued engagement. Back to Basics: Use Social Media to Catch Users’ Attention and Reach New Audiences Consumer attention spans are shorter than ever before, and marketers should always look for new ways to stay relevant in today’s cluttered, fast-paced and oversaturated market. Personalizing email lists through segmentation based on demographics or location is one great way to catch customers’ attention. Marketers can also use snappy social media posts to capture the interests of those not subscribed to their brand’s mailing list, whether it’s through interactive Snapchat filters, witty Tweets or Instagram giveaways. The key benefits to marketers using social media are expanded reach and heightened brand awareness. Every demographic has different preferred ways of interact- ing with their favorite brands. A survey by Campaigner found that 44 percent of millennials still prefer receiv- ing information about brands through email. However, there’s no denying that social media has a large presence in consumers’ minds. By using social media platforms to extend email marketing reach, marketers have a better chance of connecting with prospects more often. Find the Right Fit: Use Platforms That Best Match Brands’ Content Using the right platforms for a brand can help skyrocket the effectiveness of a marketing campaign. Companies with more visual products will benefit most from taking advantage of Pinterest’s layout. For example, florist shops can use the platform to showcase displays of the day, and photographers can use Tumblr or other visual blogs to present their portfolios. On the other hand, airlines or other customer service-focused businesses can capitalize on Twitter for sharing rapid-fire responses or updates on delayed flights. Leverage each platform’s strengths to drive home messaging points your brand wants to get across. Remember that email allows for bigger pieces of content to be delivered to a user’s inbox, while social media can be used for sharing smaller, bite-sized snippets in the form of teaser pages, links to articles or sneak peaks. Set Realistic Expectations: Remember that Success Doesn’t Happen Overnight One hurdle marketers face when integrating social media is setting expectations too high or too low. Some view it as a tool that will dramatically increase revenue, while others fail to see the value in adding it to their marketing strategy. The real answer lies somewhere in between. Social media programs need time to be cultivated and exist as part of an overall marketing strategy, but to succeed expectations must be set correctly and efforts must be applied based on those outlooks. Don’t underestimate the power of integrating social and leveraging different platforms for different content, and remember to keep brand consistency in mind. Think of social media and email marketing as two different — but complementary — tools to use, as opposed to two siloed channels. By using a variety of social media platforms that align with the brand, marketers can expand their brand’s reach to new audiences and stay connected with loyal existing customers as well. Keep these tips in mind to create a stronger and more effective marketing strategy. Article from: https://www.websitemagazine.com/blog/integrate-social-media-into-email-campaigns
