It’s the eternal question for website owners: why do I have a low conversion rate despite high traffic? On average, a website converts between 2% and 5% of its visitors into leads or sales. If you’re not seeing results in this range, then it’s time to take a look at your website and see what might be […]
Social media is a crucial marketing tool and is something that every business owner needs to take advantage of. Regardless of what niche or industry you are operating in, having an active and engaged social media presence is key to success in the current landscape. If you sell directly to the consumer it is even […]
Looking ahead, there are many exciting opportunities for you to update the current look and feel of your website design. EIS is rethinking the normal, creating new exciting designs that truly represent the future of website design. Working with us, you can implement small changes or completely redesign your site for a fresh new look […]
When potential clients arrive at your website, you need to ensure that you make the best first impression possible. You only have one chance to make a positive impression and it can be very difficult to change a customer’s mind once that impression of your business has been made by a client. The design and […]
Color has a deep and often subconscious effect on our behavior. According to a study examining the effect of color on sales, 92.6% of people surveyed by the CCI: Institute for Color Research said that color was the most important factor when purchasing products. How you use color in your business can affect the success or failure […]
Congratulations! You’ve hired an expert team to help you take your Facebook advertising to the next level. This is the beginning of what will likely prove to be your most profitable year to date. BUT… Before you get to making the most of all of that Facebook marketing magic, you’ll need to do one thing: […]
There are a host of things from content to malware to browser upgrades and even links that need to be up to date if you want to get the most out of your investment. Unless you have your own IT department that includes experienced webmasters and coders, a website maintenance plan is a good alternative. […]
When you start a business one visual marketing tool that works really well most is your logo. Your logo is the face of your company whether you are a mom and pop or a large corporation. Not only is it the face of your business but it also plays an important part in getting the […]
E-commerce is generally associated with buying or selling a product by using the Internet as the platform. Information and communications technology is used in e-commerce marketing to create and add to relationships among organizations and between an individual and an organization. At present, about half of the world prefers purchasing items online at their convenience. […]
The success and prosperity of your business or website are determined by the level of trust that people have with regard to your products and services. Customer feedback influences your consumers’ purchasing decisions greatly. A simple, well-written review may make or break your company’s reputation. Let’s take Kudzu for an example. They went out of […]
