Let’s talk about the BENEFITS of Website Maintenance!

There are a host of things from content to malware to browser upgrades and even links that need to be up to date if you want to get the most out of your investment. Unless you have your own IT department that includes experienced webmasters and coders, a website maintenance plan is a good alternative. Website maintenance is as important as car maintenance. You want to keep things up-to-date and running smoothly if you’re going to use it everyday, don’t you? And if people Soare using your site regularly why not keep in good working condition for them? The internet changes all the time and if you’re not updating your site you and your user’s can hit a bunch of road blocks in terms of experience which can have detrimental effects on your sales. One benefits of a maintenance plan is improving user experience.

Improving your user’s experience can increase sales because these days performance is everything. If your user’s are getting slow loading pages or even that annoying 404 page when trying to search or buy your products and services it can definitely discourage them from continuing to buy from your business online. You don’t want to lose sales due to something as simple as a maintenance issue. Another important benefit of a maintenance plan is security. Security is incredibly important because thousands of websites are hacked each day.

Website maintenance ensures your website and servers are updated and current with the best software and security out there can protect you and your consumers. Many times it is software updates that have holes in them which can be exploited unless you have someone who knows which updates to use and how to close holes when they do appear. Doing the updates yourself because you think you’ll save a few coins can really put you in a bind if you get hacked. That’s why hiring a professional to maintain your website updates and security updates may be better for you in the long run and is more cost effective. Plus, hiring a professional can ensure your site will be maintained from top to bottom even when you have a smaller issues.

We all know that if we have to do it ourselves we are more likely to procrastinate in fixing the small things. Small problems and issues can be ignored but over time they add up. The end result can be in a steady loss of business or down time while you have to stop and fix the entire thing. Website maintenance professionals check on codes, review your tags, provide browser support and upgrades as well as handle proactive website bug fixes, all to help keep your site running smoothly which in turn helps you make money consistently without long downtimes.

Ultimately, web maintenance is a necessary preventive to keep your site in good working order, safe, and running efficiently. The benefits of having a website maintenance plan often outweigh the costs by a wide margin because potential money lost from problems or affects both your business image and profit margin. In order to maintain your brand and your mission to your consumers online, investing in a maintenance plan will allow your user’s to feel to safe to do repeat business with you as well as tell their friends about your products and services which brings in new business.

Call EIS Today and ask us about our maintenance plans. We work hard to keep your site performance at it it’s best so you don’t have to worry about losing customers or clients to website problems.

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ABOUT THE AUTHOR

EIS
Elegant Image Studios is the brainchild of Bob Hendrix and Laura Wright. The two met while working together for a national company with over 200 locations. Bob was employed as the Internet Sales Director and Laura as Business Development Manager. They were placed in charge of the company’s website and it soon became a benchmark for all other companies in their industry. Soon they were consulting for other companies and the rest is as they say “is history.”