Keep you business reviews safe – why you should have reviews on your own website
The success and prosperity of your business or website are determined by the level of trust that people have with regard to your products and services. Customer feedback influences your consumers’ purchasing decisions greatly. A simple, well-written review may make or break your company’s reputation.
But let’s take Kudzu for an example. They went out of business back in November of 2018. (most business owners still have not realized this, as we still get asked to add a link to their Kudzu reviews). Some business owners were paying for ads on Kudzu to show up top and some business owners were also paying for a website through Kudzu. Once they closed out their website, all reviews and websites were gone.
This is why it’s important to put reviews on your own website. Google is the leader in reviews, but what happens if they ever do away with their review section just like they did away with their Google+ pages? All of your hard work in getting reviews will be gone forever. Whereas, you could simply direct individuals to your own website to leave a review and then ask them to leave a review on Google after.
We have seen business owners accidentally delete their Google listing and lose all reviews. So have a backup plan for your reviews. Keep them safe. Plus, it’s much better to direct traffic to your website than to another website to leave a review. You want as much traffic to your website as possible. Organic traffic works best!