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Social media is a crucial marketing tool and is something that every business owner needs to take advantage of. Regardless of what niche or industry you are operating in, having an active and engaged social media presence is key to success in the current landscape. If you sell directly to the consumer it is even more important to have a solid social media plan in place. Even for B2B business models, a strong social media presence can be beneficial in highlighting your offerings sharing deals, and sharing information about your company When it comes to your website design, you need to incorporate your social media profiles into your design where you can. This can help you to cross-promote your social media profiles, which can grow your audience and help to establish your brand online. Working with an experienced web designer, there are countless design strategies that you can use to integrate your social media profiles into your website design. Let’s take a look at some tips to help you to integrate social media into your business website design with the help of a professional web designer. Add Social Sharing Buttons To Blog Posts Simply adding social media sharing buttons at the end of your blog posts is a great way to allow users to easily share your content and tag you on social media. This can be a great way to increase your reach and establish yourself as an authority in your niche through producing useful, relevant, and sharable content. Display Social Posts On Your Site As one of the leading WordPress service providers in Barrow County, Georgia, here at EIS, we believe in making your website work for you. Use your website to cross-promote your social media accounts and vice-versa. Display your latest tweets, Instagram photos, or Facebook posts to integrate your social media accounts seamlessly with your website design. Include Your Social Profiles In The Footer Following best practices when you are working with a web design is important. While it’s always good to be creative with your designs, there are some things that users expect and it’s wise to adhere to these expectations to ensure a straightforward user experience. One thing many users expect is to find links to your social media accounts in the footer of your website. This is commonplace to display links to your social profiles, along with a secondary menu for your website. Following best practices, you can ensure more people can find the links to your social profiles when they visit your website moving forward. Integrate Your Social Media Profiles In Your Website Design Seamlessly Here at EIS, we understand the importance of maintaining a strong social media presence in the current business landscape. We have helped countless business owners redesign their websites to ensure their social media profiles are front and center. This has led to improved customers engagement, growth in social media followers, and an increase in sales. Original article from https://www.c7creative.com/seamless-social-3-tips-to-integrate-social-media-into-your-web-design/
Digital marketing is all about establishing an online presence and driving traffic to your brand. Once your target customer is at your website, however, how do you keep them engaged with your brand? Inbound marketing is one of the best ways to do that. Inbound marketing focuses on creating valuable experiences and attracting prospects with relevant and helpful content. It’s about engaging site visitors with conversational tools and platforms with the promise of continuing value to establish your authority and credibility. Most importantly, the success of inbound marketing relies on how you engage with social media. What was once simply viewed as a way for people to stay in touch and play games, social media has grown to become one of the most powerful marketing tools available. According to sproutsocial, Facebook has over 2 billion active users, Instagram has grown to 400 million daily active users, and Twitter boasts 326 million monthly active users who send 500 million tweets per day. The benefits of social media for inbound marketing go far beyond the considerable volume and broad reach. Social media is a marketing tool that helps you give your audience exactly what they want: interaction, engagement, and a level of trust. From building your brand to boosting SEO, the many benefits of social media for inbound marketing can help you reach the right people, at the right time, with the right message. According to SpiderWorks, building customer relationships using social media is all about delivering the value today’s audience demand. If you can provide relevant, informative, and even entertaining content, your targeted audience will want to connect with you. And when you engage with your audience, whether it’s replying to comments or criticism (in a positive, problem-solving way), you’ll create an even greater connection. Your prospects are checking you out on social media when they’re considering who they want to do business with, and the more active you are, the more those prospects will trust your brand. They are looking not only for credibility and authority but for someone they can relate to who understands their business needs. Social Media Builds Your Brand There’s no better marketing tool than social media for getting your brand in front of the prospects you want to reach. When you use social media as a core component of your marketing strategy, you create the building blocks for brand awareness. You can share insights to inform your audience, which builds authority. You can reach your audience where they spend the most time online, which allows you to garner a reputation for being tech-savvy and up-to-date. You can, and should, entertain your audience to build a sense of trust and relatability. Social media is a fast, easy, and inexpensive way to let your prospects learn about not only your business but also about you and what you represent. The images you post, the topics you discuss, and your overall tone will quickly help your target audience determine if they think you will be a good fit for their needs. Meet those needs with your social media content, and your brand will become stronger as you increase your reach. Showing you care about your audience and building your brand through social media is not a one-way street. One of the best perks of using social media as part of your inbound marketing is the “insider” information and feedback you get from the very customers you are trying to attract. When you’re active on social media, you have access to more content ideas than you could ever use. Forums, online review sites, and other platforms your prospects frequently offer an almost endless supply of ideas for creating the kind of content your audience is craving. When you’re looking for ideas for creating relevant and trending topics, you can browse these platforms to find out what works for your audience and what doesn’t. You can also gauge your competitors’ interactions to learn from their successes and failures. And once you’re ready, get on these platforms and engage your target audience. There’s no better way to learn what is important to your prospects than by getting direct experience and feedback. Remember, your audience wants to find the right business for their needs, and they’ll be glad to fill you in. Social Media Promotes Content to Help Establish Your Authority When you fully adopt social media, those digital platforms can help create a cycle with content and interaction that establishes your authority. By taking the insights and feedback gained from using social media, you can create valuable content for your audience and promote that same content via social media to keep the cycle going. Consider the potential involved with knowing exactly what type of content to create. You post engaging content, which attracts targeted prospects. Your prospects, in turn, share your content or comment on it, instantly increasing your reach to even more prospects. Keep reaching your audience this way, and you can’t help but attract new customers to grow your business. While social media use isn’t one of the factors that affect rankings with search engines, there is an undeniable link between an active social media presence and the impact of SEO. The more you use social media to interact and promote your content, the more exposure you create for your business. The increased exposure and valuable content, combined with your other digital marketing efforts, help expand your reach beyond just your target audience. When your social media marketing reaches the level where you and your business are widely considered to be authoritative and credible, relevant online influencers can begin to re-purpose or link to your content. This broader reach and the increased clout from being recognized by respected online authorities positively affect your SEO across your marketing efforts. Of course, you can always pay to boost your SEO, and in some cases, this is a viable option — but for strong, long-lasting relationships with your prospects and customers, you just can’t beat boosting your SEO organically. Social Media Inspires
With the holiday season coming in fast, it’s important that you reap the benefits while you can. During the Christmas season people are actively online or out shopping trying to find the perfect gift for their family members, friends, and coworkers. This is the best time to market yourself, your brand, and your business as well as make a good impression to have long lasting relationships with your customers and clients. One benefit of the marketing during the holidays is doing just that-connecting with new people! Holidays are a great way to connect with your social media audience. As long as you keep your audience in mind and approach your social media marketing with great content and holiday graphics that connect with the heart, you’ll get the engagement you seek. The holidays can be a good icebreaker for new leads and they’re simply a nice change-up for your existing customers who are loyal to your business. Plus, it’s easy to create holiday posts for your social marketing plan. The holidays are the best time for you to take this opportunity to offer a super deal and/or offer special “gift giving” promotions to give back to your audience. Well-crafted holiday posts can encourage people to feel like they’re a part of something bigger. Especially when your post encourages them to give back to the community and to share for greater rewards or incentives. The biggest benefit of this strategy is creating a give and receive dynamic between your business and your audience. When you offer deals or rewards, people who are already spending money may spend an extra few dollars to get the deal and are more likely to repeat business or share your business with their friends or family looking for similar products/ services. People love to share holiday posts. People want to be a part of something bigger than themselves so when they see posts that are inspiring or if they see you’ve got great promotions going on, they’re more likely to re-post and tag their friends and family which is essentially good for business. This increases engagement and, ultimately, can increase page likes and reshares. As long as you know your audience you can aim to surprise them with engaging content using holiday and event posts which allows you to connect with your fans and followers to generate more likes and shares. Consumer traffic reportedly goes up by 150% during the holidays. So with that in mind utilizing social media can be a huge benefit to your business overall. Higher numbers means higher potential. Businesses should invest in social media marketing right before and during the holidays so they can maximize profits, increase their visibly and brand loyalty, connect with new audiences and expand their reach. The benefits simply outweigh costs.
Congratulations! You’ve hired an expert team to help you take your Facebook advertising to the next level. This is the beginning of what will likely prove to be your most profitable year to date. BUT… Before you get to making the most of all of that Facebook marketing magic, you’ll need to do one thing: Provide account access to your agency! While you may be scratching your head about how to do so, the steps are fairly simple. We’re about to walk you through them from start to finish, so follow along and you’ll be done in the blink of an eye. There are two different ways to provide access to your Facebook Ads account—and multiple levels of access—that you can provide to your new digital marketing agency. We’ll be covering both, as well as which of these make sense to provide to different people at the agency. You’ll see that we do concentrate on using Facebook Ads Business Manager Account, as it’s really the best way to provide access. If you don’t want to go that route, no worries, we’ll give you the sneaky backdoor avenue to provide access to your agency at the end of this post. (But we highly recommend reading the rest to see what you might be missing!) It’s time to get your advertising into high gear, so let’s get started! But First… Do you have a Business Manager account associated with your Facebook Ads account? We highly recommend setting up a Business Manager account as it allows you to: Manage accounts, advertising, pages, and applications from a single location Manage multiple accounts at the same time Provide your team/agency members different levels of access privileges, according to their role/needs Organize all reporting in a single location Partner more easily! If you haven’t already signed up for Business Manager, take the following steps to get started with this important tool: Visit business.facebook.com. 2. Select Create Account. 3. Enter the name for your Business Manager (business name). 4. Enter your name and work email address. 5. Select the primary Page you’ll be using for your Business Manager by typing its name into the Search box and clicking on the appropriate page. 6. Finally, you’ll want to add a Facebook Ads account to your Business Manager by typing your Ads account name in the Search box and clicking on it when it appears in the search results. That’s it! You’ve successfully created your Business Manager, added your company Page and Ads account, and you’re ready to share access with your agency partner! Now That You’ve Created Your Business Manager… Now that you’ve got your Business Manager created, it’s time to get into the real meat and potatoes of this post! So let’s get down to it! Start by going to business.facebook.com. This will bring you to your Business Manager page. In the top right corner, click on Business Settings. When you scroll over the menu icons (the blue “people” icon and the grey icons beneath it) your Settings menu will open up. Click on Ad Accounts to assign a partner. Select the account that you want to add a partner/provide access to. In the top right corner, click on Assign Partner. This will open a new panel in which to enter your partner’s information. You’ll typically want to select the role of Admin for your digital marketing agency, as they’ll need it to effectively handle your advertising. If you’re curious as to what each of the roles allows access to, let’s take a quick look: Admin — Admins have full control over your advertising account. They’ll be able to make adjustments to billing info, create ads, and even post and manage your fan page. This is access you should only give to a trusted partner, like your digital marketing agency. Advertiser — If you have an in-house marketing team, you may choose to select this option. This gives the partner full access to advertising capabilities, but doesn’t allow them to make changes to billing info or post to your fan page. In this case, you’ll be responsible for updating this information and, if a problem comes along, your campaigns may be paused until you can handle the issue. Analyst — Analyst access can see everything going on behind the scenes of your advertising, but can’t actually make changes to anything. This is the level of access you might provide before hiring an agency or if you were training an in-house team member that was unfamiliar with Facebook advertising. Once you’ve selected the Role for your partner, you’ll be provided with a link to share with them. This is one of the ways you can provide access. The second way to provide access is by clicking on the blue words – “Connect your business account using your partner’s business ID instead.” When you click on this blue link you’ll be met by a new popup asking for your agency’s partner ID. Your agency will provide you with their ID (it’s at the end of their Business Manager URL). Enter the agency’s ID number and click Connect. For example – Elegant Image Studios clients enter 230733423764254 At this point both you and your agency will receive a notification that they have access to your account and they can begin managing your advertising. Providing Access to Your Page(s) You’ll also want to provide access to your Page(s) to allow your agency full access to effectively manage your advertising. To do so: Open your Business Manager. Click on Business Settings. Scroll over the icons on the left to fully open the Settings Menu. Click on Pages. In the top right, click on Assign Partner. This will open a new panel in which to enter your partner’s information. Note: Again you’ll typically want to select the role of Page Advertiser for your agency as they’ll need it to effectively handle your advertising. Once you’ve selected the Role for your partner, you’ll be provided with a link to share with them. This is one of the ways you can provide access. The second way to provide access is by clicking on the blue words – “Connect your business account using your partner’s business ID instead.” When you click on this blue link you’ll be
Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. If you want to make your mark on social media, first and foremost you should provide quality content. You can either be a generalist — producing and curating a hodge-podge of content across many different disciplines — or you can choose to specialize in one or a few areas. Specialists tend to bend more ears than generalists. You’ve got to be able to stand out. Here’s a look at just some of the ways social media marketing can improve your business: 1. Increased Brand Recognition. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. 2. Improved brand loyalty. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal. 3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. 4. Higher conversion rates. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies. 5. Higher Brand Authority. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. Social media solves many business marketing problems. With more than two-thirds of the American population actively using social media, the platforms allow businesses to reach a large number of potential customers. Because of the way content is shared and distributed on social media platforms, businesses can significantly increase public awareness of their products and services. Further, social media provides a way to address the questions, comments and concerns of existing customers, building brand loyalty. For more information on the benefits of social media marketing checkout this article Forbes >> https://www-forbes-com.cdn.ampproject.org/v/s/www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/amp/?_gsa=1&usqp=mq331AQCCAE%3D&_js_v=0.1#referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fjaysondemers%2F2014%2F08%2F11%2Fthe-top-10-benefits-of-social-media-marketing%2F
It’s a lot easier to prioritize anything if you come up with a list. When it comes to your business it’s better to be safe than sorry when you have certain goals you are trying to achieve and if you are a small business owner, chances are that having a digital marketing strategy will help you grow your business faster. Your checklist should start with your website. A website is the foundation of a digital marketing strategy; the place where you will direct traffic, collect leads and provide useful information about your company. Second on your business checklist content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and to drive profitable customer action. Create a monthly calendar that outlines what content you will create and how you will distribute it. The third element you should consider on your digital marketing checklist is social media marketing. Not only does posting links to your content on your social channels increase traffic to your website and blog, but using social media also gives you a way to communicate directly with your customers and potential customers. For more information on how to conduct a digital marketing checklist you can visit>>https://www.thebalancesmb.com/digital-marketing-small-business-owner-checklist-4151947 or call Elegant Image Studios today and we will help you set your business up for success!
Social Media Marketing can really help you increase the flow of traffic to your business. One way it does this is though target marketing by targeting ideal buyers, customers, clients or patients, which allows you to drive more relevant traffic to your business. Not to mention that many people will perform searches at social media sites to find social connections that may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. Facebook, for example, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. If you are looking to increase traffic to your website and business, the best way of advertising your business is through social media. Many people sit and scroll through out the day and if they see something they like- they share it or tag friends who may be looking for the services you provide. SMM advertising isn’t just about the text that pulls in relevant traffic but it heavily relies on visual aid. Elegant image studios creates custom graphics for each post created. It is a well-known fact that visual posts on social media outperform text-only posts. To set yourself out from your competitors step up your brand with engaging visuals. But we know that creating graphics, conducting research for content, and posting can be time consuming. That’s why we will do it for you! We offer several different packages that will grow with your business and you will be able to sit back and do what you do best which is run your business. For more information call us at (678) 457-7939.
