Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social. The early adopters of blog marketing, for example, are way, way ahead of their industry competitors. […]
Cross-Promote to Build Your Audience Email marketing and social media have a symbiotic relationship. When marketers incorporate links to social media in their email campaigns, they can help increase follower count and engagement across social platforms. Similarly, tweeting or posting links to email sign-up forms can help build mailing lists. It’s become a standard practice […]
Are you just getting started with a social media strategy for your business? Not sure what you should be posting about in order to generate followers and engagement?
Social media advertising has been under attack the past few months (years) and for good reason – the “controls” placed on brands and developers have been lax at best and the most rogue among them have capitalized upon this “hands-off” attitude and approach – and you certainly can’t blame them.
How to Turn a $500 Budget Into a Successful Facebook Ad Campaign When done right, Facebook can be a key tool in promoting your small business—even on a limited budget. With new updates on a nearly daily basis, it can be overwhelming trying to take advantage of all the features Facebook offers. Through its Ads […]
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
This is a before and after of the difference in a BAD facebook banner vs a GOOD facebook banner. You can’t even read the text to the left on the before and look how fuzzy the graphics were in the before. It is terrible that many clients pay a design firm to set up their […]
New mobile ad product enables brands to tell stories with looping video ads with the motion controlled by users’ scrolling. Pinterest believes it has found a better way for advertisers to capture consumer attention with motion. Called Cinematic Pins, announced today and coming to Pinterest streams this summer, the new mobile ad product enables brands […]
The world of Web design moves quickly, and as always, it’s in a designer’s best interest to stay ahead of the curve. If I suggest something to clients it isn’t because it is the now but because it will be the NOW. The Confluence of Design Despite having more design options and greater technological flexibility, […]
