Your website is a living, breathing entity on the internet. Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a […]
Most companies today spend a good portion of time and resources marketing to consumers. There are basic strategies that nearly every good marketer uses, such as ensuring they have a solid call to action buttons and that they know their target audience. Unfortunately, a mere 22 percent of companies say they’re happy with their conversion rates. If […]
Cross-Promote to Build Your Audience Email marketing and social media have a symbiotic relationship. When marketers incorporate links to social media in their email campaigns, they can help increase follower count and engagement across social platforms. Similarly, tweeting or posting links to email sign-up forms can help build mailing lists. It’s become a standard practice […]
We’ve all heard the old cliche – less is more. But, is it really true? When it comes to web design, the answer is yes. Simple website design offers benefits that more complex websites can’t match. While you may like the look of elaborate designs, when designing for function simplicity will win out every time. Digital marketing expert Neil Patel points out: […]
Check Your Links Few things look as amateur as links that are no longer relevant, or don’t work! Every so often, go back and click on every link on your website. Every. Single. One. If you link to outside sources of information, you need to check to make sure they’ve not been broken, removed, moved, […]
Are you just getting started with a social media strategy for your business? Not sure what you should be posting about in order to generate followers and engagement?
So you run a small business, everything is ticking along ok, so you don’t think you need a business website?
Social media advertising has been under attack the past few months (years) and for good reason – the “controls” placed on brands and developers have been lax at best and the most rogue among them have capitalized upon this “hands-off” attitude and approach – and you certainly can’t blame them.
Why engage and invest in the practice of content planning, content development, content marketing/distribution and content analysis? What are you going to get out of it?
How to Turn a $500 Budget Into a Successful Facebook Ad Campaign When done right, Facebook can be a key tool in promoting your small business—even on a limited budget. With new updates on a nearly daily basis, it can be overwhelming trying to take advantage of all the features Facebook offers. Through its Ads […]
