As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but it’s vitally important to […]
Website design is a versatile and ever-changing field. Website designers must keep up with industry news, brush up on their skills, and evolve their style to execute the latest design trends.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an invitation for disaster — if the right steps aren’t taken to ensure a smooth transition from old website to new, you can damage the SEO equity your site has worked hard […]
SEO mistakes can be devastating to a website’s placement in the SERPs (Search Engine Results Pages). Whether you have a new website or you have had your site up for a long time, this article is for you.
Not keeping track of your website’s metrics, or doing it but not taking action based on what you find, is more or less equal to walking around in pitch darkness hoping to somehow reach your destination: both are possible but highly unlikely.
Google has expanded the ability for more businesses to add their services to their menus. This includes not just restaurant owners, which they added a few months ago, but more service businesses, from plumbers to florists to health and beauty, and even web developers. To access this, log in to your Google My Business listing, click on the info […]
Google has posted on Twitter that it released a “broad core algorithm update” this past Monday. Google said it “routinely” does updates “throughout the year” and referenced the communication from the previous core update. Google explained that core search updates happen “several times per year” and that while “some sites may note drops or gains,” there is nothing […]
Social media marketing refers to the process of gaining traffic or attention through social media sites.
01. Keep your homepage minimalistic and free of clutter We rarely read every word on a website. Instead, we quickly scan pages, picking out keywords and sentences. With these known behaviors in mind, it’s better to appeal to emotions rather than word count. The less someone looking at your site has to read, click on or […]
