Will 2015 be the year of Social Commerce?

2014 was an awesome year for social commerce, but 2015 may be even better. Months after Twitter and Facebook announced they were testing “Buy” buttons within their newsfeeds and streams, Tumblr jumped on the bandwagon by unveiling a set of new calls-to-action for certain content pasted on its platform. Twitter also released a feature dubbed Twitter Offers in November, which enables advertisers to create card-linked promotions and share them in the newsfeed. “Not to be out done.” Snapchat made progress with its monetization initiatives by launching a feature called Snapcash that allows users to send cash to friends directly through the application.

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ABOUT THE AUTHOR

EIS
Elegant Image Studios is the brainchild of Bob Hendrix and Laura Wright. The two met while working together for a national company with over 200 locations. Bob was employed as the Internet Sales Director and Laura as Business Development Manager. They were placed in charge of the company’s website and it soon became a benchmark for all other companies in their industry. Soon they were consulting for other companies and the rest is as they say “is history.”

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