If your small business is trying to leverage social media for marketing, you’re probably struggling to build a large, engaged audience. You’re not alone. Every 60 seconds there are 293,000 new posts and 136,000 new photos posted on Facebook alone. Businesses need to leverage every strategy and tactic they can to effectively market on social media. […]
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Check Your Links Few things look as amateur as links that are no longer relevant, or don’t work! Every so often, go back and click on every link on your website. Every. Single. One. If you link to outside sources of information, you need to check to make sure they’ve not been broken, removed, moved, […]
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an invitation for disaster — if the right steps aren’t taken to ensure a smooth transition from old website to new, you can damage the SEO equity your site has worked hard […]
SEO mistakes can be devastating to a website’s placement in the SERPs (Search Engine Results Pages). Whether you have a new website or you have had your site up for a long time, this article is for you.
Not keeping track of your website’s metrics, or doing it but not taking action based on what you find, is more or less equal to walking around in pitch darkness hoping to somehow reach your destination: both are possible but highly unlikely.
01. Keep your homepage minimalistic and free of clutter We rarely read every word on a website. Instead, we quickly scan pages, picking out keywords and sentences. With these known behaviors in mind, it’s better to appeal to emotions rather than word count. The less someone looking at your site has to read, click on or […]
We’ve spent a ridiculous amount of time in recent weeks figuring out the ideal dimensions for Facebook Group, Page and Cover cover photos. And even if you have the correct dimensions down, you now have to make sure the key to crop mark is in place. “Why don’t you just Google it?” We hear you […]
